Background
The UC Davis ARC (Activities and Recreation Center) plays a vital role in enhancing the campus community's health, wellness, and engagement by providing access to fitness facilities, classes, programs, and recreational activities.
Prompt
Design an Instagram graphic promoting the ARC app. Your goal is to demonstrate the ability to work within existing brand guidelines while retaining creativity.
Here are some things to keep in mind:
Branding: Ensure that the design aligns with the app's branding guidelines, including its color scheme, typography, and logo usage.
Clarity: Keep the message clear and concise. Use simple and easy-to-understand language to explain the app's key features or benefits.
Audience: Understand the target audience for the app and tailor your design to appeal to their preferences and needs. Consider demographics, interests, and behaviors.
Expectations
For this application, you are expected to demonstrate the following:
Strong grasp on graphic design tools such as Adobe Creative Suite, Figma, etc.
Ability in crafting high-quality visual content tailored for specific audiences
Strong understanding of branding, typography, color theory, and layout design
Deliverables
Please submit your file in a 1:1 PNG format.
Need help? 👆🏻
In case you get stuck, have questions, or just want to chat about your approach to the take-home, we encourage you to use the following resources:
Info Session: Come talk to us after our info session on Wednesday, January 8th in Walker 1320 at 7pm: Save the date
Coffee Chats: Sign up for a coffee chat with one of our members. If you’re signing up to get help with the take-home, we recommend meeting with someone under your specific role.
Contact us: Shoot us an email at [email protected] with your role of interest and question(s) about the take-home.
